![]() ![]() “When you find out there’s a weed strain that doesn’t give you the munchies, it’s all you need to say,” Alexander said. The brand expects the product to be a top seller, an ambitious goal for a brand with over 70 stockkeeping units in both the hemp-derived (over-the-counter) and cannabis-compliant spaces. The product is not psychoactive, Alexander said, when proper dosing is followed. “THCv can’t transfer through the skin in its current state, the true best way to take them is orally,” She said. One of its namesake ingredients, THCv, is a variant of psychoactive cannabinoid THC that lacks its trademark appetite stimulant qualities.Īlthough tinctures were an early category for CBD, Alexander said they remain a tried-and-true way to make efficacious products. For fans of ingestibles, she made Bäre+ CBD/THCv tincture. Now, her brand has devoted followers who typically use the products every day. “We always try to think creatively about how we use new molecules in formulations,” Alexander said. When she was 18, she worked as a “budtender” (the sales associate equivalent in cannabis dispensaries), where she procured much of her own knowledge about the plant and its various molecules. Kush Queen founder Olivia Alexander’s journey with cannabis started, literally, on the frontlines of the industry. Kush Queen Bäre+ CBD/THCv Tincture Photo courtesy of Kush Queen Industry sources estimate retail sales to exceed $5 million in its first 12 months on the market, although the brand would not comment on the estimate.Īvailable at lifeinô.com. “We’re learning a lot about CBD because it’s still being deeply researched, but we know it’s anti-inflammatory, that it can help balance oil production, and that it can target irritation and skin stress,” Georgeson said. Given its hydrating benefits and featherweight texture, Georgeson thinks the product will be a hit across skin types. In addition to CBD, the cream includes peptides from hibiscus seeds and 10 other floral essences. “It came to me when I was doing a photo shoot, and Petal Cream became this passion project of finding the perfect balance between a product that really hydrates and has this incredible, delicate, silky soft texture,” Georgeson said. In June, the brand will launch its Hydrating Petal Cream, a CBD-infused emulsion inspired by how flower petals maintain their beauty by water intake. Now, Casey Georgeson, chief executive officer and founder of Saint Jane, is expanding her horizons - and categories. ![]() Saint Jane Beauty made headlines when it debuted its luxe viewpoint on CBD skin care, starting with its hero face oil. ![]()
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